Meet Kripal, Our UI/UX specialist. A firm believer of the fact that good designs should be invisible he designs digital experiences the way a magician designs tricks, equal parts psychology, misdirection, tricks and delight. He loves to obsess over the little details that make people go, 'Oh Wow, that was smooth'.

He prefers that he be called a creator. Whether it be designing a digital experience, a content piece or an interface, he loves to create things from scratch.

What's Kripal doing when not identifying user scenarios?

He is out there ideating the newest content piece to post on his socials in a bid to make people chuckle.