THUMP

A bold new festival made its mark on Bangalore in January 2024 with the launch of THUMP — a Floating Apes Production. Guided by the themes of strength, pulse, and raw emotion, THUMP introduced a distinctive rhythmic identity that shaped its sonic landscape and amplified the genre’s physical, visceral energy.

We led the visual direction for the poster, which evolved into the entire festival’s branding. Alongside this, we executed targeted digital media campaigns focused on driving ticket sales and building pre-event hype across platforms.